FitLot & Little Rock Parks and Recreation are Teaming up for War Memorial Park

About War Memorial Park

War Memorial Park occupies 117 acres of tree covered, gently rolling land bisected by Coleman Creek in the heart of the city. The Arkansas State Fair Commission purchased the site in 1868 from William B. Wait to be developed as the State Fairgrounds. The site served in that capacity until 1924 when the land was acquired by the City of Little Rock for the creation of a municipal park. The landscape architectural firm of Pearse and Robinsom from Chicago was commissioned to develop a master plan for the “Fair Park”, as it was then called. Much of the park’s present appearance reflects the ideas proposed in the original plan; including the street layout and the locations of the zoo, midway and stadium. During the 1930’s, the original zoo buildings, clubhouse, bath house and the swimming pool were constructed by WPA workers. The stadium, designed by architect Bruce R. Anderson, was built in 1948. President Harry Truman presided at the ceremonies in 1949 when the park was renamed “War Memorial Park.” The carillon at the Jonesboro Street Entrance was erected as a Bicentennial Project in 1976. In 2019, the golf course closed and the golf cart paths are now utilized as walking trails.

(Info above is a place holder, we can include any information about the park LR Parks and Recreation would like us to include)

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For More Info About War Memorial Park Click Here

Location

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About FitLot

FitLot is a New Orleans based national non-profit organization that is dedicated to helping communities find the resources they need to plan, build and program outdoor fitness parks.

FitLot is thrilled to be supporting the Little Rock Parks and Recreation Department in their efforts to create access to an outdoor fitness park in War Memorial Park.

In 2020, FitLot facilitated the donation, construction and programming of an AARP Sponsored FitLot Fitness Park that is now owned and operated by the Little Rock Parks and Recreation Department and located at Murray Park along the Arkansas River.

In celebration of AARP’s 60th Anniversary, AARP worked with FitLot to donate, build and activate one FitLot Fitness Park in all 50 states, the USVI, Puerto Rico and D.C. Little Rock received the one donated park for the State of Arkansas and it has been extremely well used since opening.

FitLot believes that every playground should be complemented with a space for the parents to use to play and exercise. The FitLot Fitness Park at War Memorial Park will ensure a stronger future for individual residents and for the community as a whole.

Murray Park FitLot

5900 Rebsamen Park Rd
Little Rock, AR 72202

For More Info about the AARP Sponsored FitLot at Murray Park Click Here

FitLot Fitness Park and Obstacle Course Design for War Memorial Park

This combined outdoor fitness park and obstacle course will serve community members of all ages and abilities. The shaded safety surfaced FitLot is 100% ADA accessible and expertly designed to serve the widest range of ages and abilities. It features a a combination of cardio equipment, strength training and stretching elements with lots of safety surfaced area for additional movement practices.

The obstacle course features a Ledge Hang Climbing Wall, Rope Climb and Jump Hang offering a unique and challenging attraction that will compliment the FitLot Outdoor Fitness Park space beautifully.

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FitLot Equipment Details

For More Equipment Details Click Here

Sponsorship Benefits

Sponsoring a FitLot Outdoor Fitness Park makes a statement that you are truly dedicated to the long term health of the community you serve. People will interact with these public spaces multiple times a week to improve their health and quality of life for the next 20 years.

Logo Recognition and Custom Colors

The welcome sign, safety surfacing, and shade canopy all provide opportunities for sponsor recognition and logo placements.

In addition, park equipment can feature a custom color palette to match the branding of the sponsor.

Public Relations

Over the last two years, our Community Build Days, Ribbon Cuttings, and ongoing activation of the parks have all been well covered by news media outlets throughout the country.

In an 18-month period, the AARP FitLot Initiative was picked up by 98 different media outlets across America with a potential reach of over 65 million people. Along with print and online news outlets, almost half of these earned media hits were via local broadcast television news.

We’ve also had broad social media engagement by Mayors and other elected officials, parks and recreation department pages, FitLot coaches and users all across the country.