Over the last two years, our Community Build Days, Ribbon Cuttings, and ongoing activation of the parks have all been well covered by news media outlets throughout the country.
In an 18-month period, the AARP FitLot Initiative was picked up by 98 different media outlets across America with a potential reach of over 65 million people. Along with print and online news outlets, almost half of these earned media hits were via local broadcast television news.
We’ve also had broad social media engagement by Mayors and other elected officials, parks and recreation department, FitLot Coaches, and users all across the country.
