Sponsorship Benefits
Sponsoring a FitLot Outdoor Fitness Park makes a statement that you are truly dedicated to the long term health of the community you serve. People will interact with these public spaces multiple times a week to improve their health and quality of life for the next 20 years.
Logo Recognition and Custom Colors
The welcome sign, safety surfacing, and shade canopy all provide opportunities for sponsor recognition and logo placements.
In addition, park equipment can feature a custom color palette to match the branding of the sponsor.
Public Relations
Over the past decade, FitLot park projects have earned 700 media placements, an average of 12 per park, without spending a dollar on paid PR. That coverage reached outlets with a combined monthly audience of more than 1.8 billion, including USA Today, the Associated Press, ABC News, NBC News, and CBS News, and generated 23,700 shares, likes, and comments from readers which helped us highlight and celebrate partnerships with cities, parks departments, health systems, and community organizations.
This level of earned media reflects strong editorial trust and ongoing public interest in FitLot’s mission.
Media coverage typically accompanies FitLot park installations and ongoing programming, helping normalize outdoor fitness infrastructure as a public health intervention at the community level while also reinforcing FitLot’s position as a national supporter of outdoor fitness parks and programs.
FitLot also maintains an active social presence across major platforms, reinforcing park installations and community programming through instructional content and partner recognition.
FitLot social content has generated tens of thousands of interactions over time, primarily driven by instructional and community-based posts.
700
Earned Media Mentions.
Featuring FitLot Parks and Programs in News, TV, and Magazines including verified national and local syndications.
12
Earned Media Mentions on Average
Per FitLot Organized Park
23,700
Documented Audience Engagements of Articles.
Shares, likes and comments.
People don’t just see FitLot stories — they interact with them.
1,856,129,653 UVM
Coverage appeared in media outlets with a combined monthly audience exceeding 1.8 billion.
(Data based on outlet-reported unique monthly visitors.)
*PR people apparently understand what this means… we were told this is a good thing.
