Logos & Colors
Click the logo to expand it/examine it closely, then right click and save the logo for your own use.
Main horizontal logo
Vertical light lock-up
Brand Colors
In occasional use, subtle diagonal gradients can be built with hues linking between brand colors. (#005970 teal recommended)
Primary Brand Color
Blue Sapphire
#005970
Cool Accent
Pewter Blue
#6EA0AF
Secondary Cool Accent
Columbia Blue
#BBD2DA
Primary Brand Color
Seagreen
#2C9A40
Healthy Accent
Medium Sea green
#6EBA7C
Secondary Healthy Accent
Turquoise Green
#B4DCBC
Web Typography
Varela Round is for headings! Used in titles.
PT Sans is your body copy.
FitLot’s mission resonated with AARP’s Office of Community Engagement, and in 2019, AARP Sponsored FitLot to plan, build and program one Outdoor Fitness Park for every state as well as the District of Columbia, the U.S. Virgin Islands, and Puerto Rico, for a total of 53 parks over three years!
Here’s a heading 2
Just a bold line: A FitLot in every state, thanks to AARP
To celebrate their 60th Anniversary, AARP wanted to give back to the communities they serve by making a gift that would reflect their values and improve the quality of life for the approximate 38 million AARP members living in the U.S.
FitLot’s mission resonated with AARP’s Office of Community Engagement, and in 2019, AARP Sponsored FitLot to plan, build and program one Outdoor Fitness Park for every state as well as the District of Columbia, the U.S. Virgin Islands, and Puerto Rico, for a total of 53 parks over three years!
Heading 3: Solid section titles.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Heading 6 – can be used as a topside subheading.
Heading 3: Introducing another section.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Heading 4: For important points with repeating structure.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Here’s some bullets:
- Lorem ipsum dolor sit amet
- Consectetur adipiscing elit
- Sed do eiusmod tempor incididunt
- labore et dolore magna aliqua
Here’s some numbers:
- Lorem ipsum dolor sit amet
- Consectetur adipiscing elit
- Sed do eiusmod tempor incididunt
- labore et dolore magna aliqua
“FitLot could not be more proud to be teamed up with one of the nations most influential advocacy organizations to help more communities and individuals become stronger, healthier and more active for decades to come. We hope AARP’s commitment and leadership inspires other organizations to also invest in the strength and health infrastructure of their communities”
“These fitness parks are a tangible example of AARP’s commitment to local communities and healthy aging. The outdoor exercise equipment encourages people of all ages to get out of the house, meet others, and stay fit.”