About War Memorial Park
War Memorial Park, one of Little Rock’s largest urban parks, spans 117 acres of scenic, tree-covered land along Coleman Creek. Originally the Arkansas State Fairgrounds, this historic space now offers diverse recreational amenities, including a unique playground with integrated natural features, a splash pad, a picturesque fishing pond, and accessible walking trails. Located near War Memorial Stadium and the Little Rock Zoo, the park serves as a beloved community hub and a peaceful retreat in the heart of the city, welcoming visitors of all ages for relaxation, play, and connection with nature.
“Little Rock Parks and Recreation wholeheartedly supports the War Memorial FitLot Project. This initiative aligns seamlessly with our shared commitment to encouraging healthy lifestyles and providing quality recreation opportunities for our community.”
FitLot Fitness Park and Obstacle Course Design for War Memorial Park
This combined outdoor fitness park and obstacle course will serve community members of all ages and abilities. The shaded safety surfaced FitLot is 100% ADA accessible and expertly designed to serve the widest range of ages and abilities. It features a a combination of cardio equipment, strength training and stretching elements with lots of safety surfaced area for additional movement practices.
The obstacle course features a Ledge Hang Climbing Wall, Rope Climb and Jump Hang offering a unique and challenging attraction that will compliment the FitLot Outdoor Fitness Park space beautifully.
FitLot Equipment Details
Sponsorship Benefits
Sponsoring a FitLot Outdoor Fitness Park makes a statement that you are truly dedicated to the long term health of the community you serve. People will interact with these public spaces multiple times a week to improve their health and quality of life for the next 20 years.
Logo Recognition and Custom Colors
The welcome sign, safety surfacing, and shade canopy all provide opportunities for sponsor recognition and logo placements.
In addition, park equipment can feature a custom color palette to match the branding of the sponsor.
Public Relations
Over the past decade, FitLot park projects have earned 700 media placements, an average of 12 per park, without spending a dollar on paid PR. That coverage reached outlets with a combined monthly audience of more than 1.8 billion, including USA Today, the Associated Press, ABC News, NBC News, and CBS News, and generated 23,700 shares, likes, and comments from readers which helped us highlight and celebrate partnerships with cities, parks departments, health systems, and community organizations.
This level of earned media reflects strong editorial trust and ongoing public interest in FitLot’s mission.
Media coverage typically accompanies FitLot park installations and ongoing programming, helping normalize outdoor fitness infrastructure as a public health intervention at the community level while also reinforcing FitLot’s position as a national supporter of outdoor fitness parks and programs.
FitLot also maintains an active social presence across major platforms, reinforcing park installations and community programming through instructional content and partner recognition.
FitLot social content has generated tens of thousands of interactions over time, primarily driven by instructional and community-based posts.
700
Earned Media Mentions.
Featuring FitLot Parks and Programs in News, TV, and Magazines including verified national and local syndications.
12
Earned Media Mentions on Average
Per FitLot Organized Park
23,700
Documented Audience Engagements of Articles.
Shares, likes and comments.
People don’t just see FitLot stories — they interact with them.
1,856,129,653 UVM
Coverage appeared in media outlets with a combined monthly audience exceeding 1.8 billion.
(Data based on outlet-reported unique monthly visitors.)
*PR people apparently understand what this means… we were told this is a good thing.
About FitLot
FitLot is a New Orleans based national non-profit organization that is dedicated to helping communities find the resources they need to plan, build and program outdoor fitness parks. FitLot is thrilled to be supporting the Little Rock Parks and Recreation Department in their efforts to create access to an outdoor fitness park in War Memorial Park.
In 2020, FitLot facilitated the donation, construction and programming of an AARP Sponsored FitLot Fitness Park that is now owned and operated by the Little Rock Parks and Recreation Department and located at Murray Park along the Arkansas River.
In celebration of AARP’s 60th Anniversary, AARP worked with FitLot to donate, build and activate one FitLot Fitness Park in all 50 states, the USVI, Puerto Rico and D.C. Little Rock received the one donated park for the State of Arkansas and it has been extremely well used since opening.
FitLot believes that every playground should be complemented with a space for the parents to use to play and exercise. The FitLot Fitness Park at War Memorial Park will ensure a stronger future for individual residents and for the community as a whole.
Murray Park FitLot
Letters Of Support
This park is being planned in partnership with:
Little Rock Parks and Recreation
