700
Earned Media Mentions.
Featuring FitLot Parks and Programs in News, TV, and Magazines including verified national and local syndications.
12
Earned Media Mentions on Average
Per FitLot Organized Park
23,700
Documented Audience Engagements of Articles.
Shares, likes and comments.
People don’t just see FitLot stories — they interact with them.
1,856,129,653 UVM
Coverage appeared in media outlets with a combined monthly audience exceeding 1.8 billion.
(Data based on outlet-reported unique monthly visitors.)
*PR people apparently understand what this means… we were told this is a good thing.
To date FitLot has spent zero dollars on PR…
but over the last decade, FitLot park projects have been featured by hundreds of media outlets, highlighting partnerships with cities, parks departments, health systems, and community organizations.
This level of earned media reflects strong editorial trust and ongoing public interest in FitLot’s mission.
Media coverage typically accompanies FitLot park installations and ongoing programming, helping normalize outdoor fitness infrastructure as a public health intervention at the community level while also reinforcing FitLot’s position as a national supporter of outdoor fitness parks and programs.
FitLot also maintains an active social presence across major platforms, reinforcing park installations and community programming through instructional content and partner recognition.
FitLot social content has generated tens of thousands of interactions over time, primarily driven by instructional and community-based posts.
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