The below benefits and budget breakouts are to help your executive team better evaluate the possibility of supporting FitLot’s work and the long term health of your community. FitLot is able to customize projects to meet the needs, goals, and capacity of your organization to support. Please use the following information as a starting point and let us know if there is anything else we can facilitate or provide to get your organization involved as a supporter.
Partnership Recognition Options
Logos & Branding
- Logo featured on welcome sign and/or shade canopy and surfacing.
- Equipment, shade and surfacing colors customized to reflect your brand colors.
- Company Logo featured as park sponsor on FitLot.org park landing page.
Promotion & Media
- Company support featured in a 60-second promotional video produced by FitLot.
- Company referred to as title sponsor of FitLot Community Classes and logo used on all Program Outreach Materials, including: Flyers, Social Media Posts and Press Releases.
Events
- Volunteer Build Day for up to 25 employees (if requested).
- Ribbon cutting ceremony with remarks by Company CEO.
- Company booth and promotion at Ribbon Cutting.
- Community fitness days, demonstrations, or other health-related community events to open and engage the outdoor fitness park and kick-off program seasons.
User Data
- PII Data of program participants who opt into communications during registration will be collected and shared.
What Your Funding Supports – Per Park
FitLot equipment and shade structure with custom colors, logos and welcome signage– $111,925.00
Construction and Safety Surfacing – $102,000
- Site Prep
- Concrete
- Installation of outdoor fitness park
- Permits
- Safety Surfacing
- Up to 20 ft of ADA accessible walkway
Site Amenities – $3,000
- 2 benches, trash can & bike rack
3 Year Program Grant – $7,800
- $2,600/yr for 3 years based off of 52* classes a year, $40 instructor/$10 Admin support
- *This is a program grant suggestion and can be scaled up or down.
FitLot Management Fee (14.5%) – $32,585
Sponsorship Per Project = $257,310
*This is a sample breakout budget for 2025 projects. Location, site conditions, current cost of materials, labor, freight, and taxes can all change the cost of a project +/- 5-10%
FitLot Park Usage
Average Annual Number of Visits |
|
St. Paul, MN |
39,741 |
New Orleans, LA |
54,032 |
Phoenix, AZ |
38,002 |
North Las Vegas, NV |
71,088 |
St. Petersbug, FL |
45,862 |
FitLot User Insights
Using Enterprise Location Intelligence from Unacast, each time someone enters a FitLot Fitness Park with a mobile device, their visit can be accounted for to provide the following usage and demographic insights.
Using this data we learned that on average Fitlot Fitness Parks are visited and used about 40,000-50,000 times a year. Over the 20 year life expectancy of a FitLot that adds up to about 800,000 visits.
The information below is from a report for our FitLot in Craig Ranch Park in North Las Vegas, Nevada. We hope the following information helps demonstrate our ability to understand how often FitLot parks are being used and by whom.
Case Study
Park Impressions
Below is data from The University of New Orleans’s Transportation Institute’s pedestrian counter on the Lafitte Greenway, which located on the greenway next to the entrance of a FitLot Outdoor Fitness Park.
| Average Daily Users | Total Annual Users | |
| 2017 | 799 | 291,678 |
| 2020 | 1097 | 329,201 |
These numbers tell us how many people walk or bike past the fitness park every single day and on an annual basis.
By taking the 2020 total number of annual users and multiplying it by the 20-year lifespan of the park, we can extrapolate that fitness park and sponsorship recognition will be viewed at least 6,584,020 times in the park’s lifespan. This number does not account for the increased annual usage overtime or any of the automobile traffic driving by the park.
We hope this example demonstrates just how many people may interact with each park and recognize your company’s community support on a daily, annual and long term basis.
PR Exposure
We assist with Press Releases for each park opening as well as organizing media coverage for class outreach at the beginning of each program season.
Over the last two years, our Community Build Days, Ribbon Cuttings, and ongoing activation of the parks have been well covered by news media outlets throughout the country creating an estimated 150 million media impressions.
In an 18-month period, the AARP FitLot Initiative was picked up by 98 different media outlets across America with a reach of over 65 million individuals. Along with print and online news outlets, almost half of these earned media hits were via local broadcast television news.
We generate broad social media engagement through outreach and partnerships with Mayors, elected officials, parks & recreation departments, FitLot Coaches, and users all across the country.
Please visit Fitlot.org/press/ for a gallery of articles and news stories about FitLot projects.
Available FitLot Sponsorships
Sponsorship of 1 Programmed FitLot – $257,310
Sponsorship of 5 Programmed FitLot’s – $1,286,550
Sponsorship of 10 Programmed FitLot’s – $2,573,100
The Impact of Your Support in Perspective
- In 2018, the average cost of a bypass surgery was $123,000. A single FitLot could prevent dozens, even hundreds of bypass surgeries from ever being needed.
- The cost of a new 1,570 square-foot concession stand with restrooms built on the Lafitte Greenway in 2021 was $1,900,000
- 1.9M could fund 7 FitLots creating walkable access to tens of thousands of residents in 7 different neighborhoods for the next 15-20 years.
Thank you for taking the time to review FitLot’s call for support package. We think of each partnership as a unique relationship. Please direct any questions regarding this initiative to FitLot’s Executive Director, Adam Mejerson or click here to schedule a call.
